PHILOSOPHY

REMOVE THE NOISE, KEEP THE AESTHETIC

We are striving to become a symbol of the new generation. We ‘Remove the noise & Keep the aesthetic’ which is seen seen through our clean and refined industrial items. With a passion for blazers and formal wear we create Simple, Comfortable and Classic items but are able to effortlessly combine into chique and sophisticated styles. We remove all irrelevant noise and focus on the essence of the aesthetic.

Our mission is to close the gap between 'hypeculture and hipsterculture'. In the world of LOYAUTÉ it is okay to be triggered by hypes and trends so as it is to be influenced solely by your own personal interests. We want to inspire the community to keep combining trends & hypes with personal interests. The LOYAUTÉ name comes from the unique bond people can share. We stand for unity, being loyal to each other and ourselves. Therefore, to stay true to your own personal aesthetic and confident enough to combine these with trending topics.

Inspired by the youth, dreamy aesthetics, coffee culture, industrial interior and design.

LOYAUTÉ stands for environmental change, yet stays clean and refined. Sustainable and future proof. We contribute to a healthy environment by only producing 1 by 1 garments, upcycled/reworked premium vintage items,  custom orders and capsule collections with a max of 5 items per season. All fabrics are used from vintage deadstock and/or recycled fabrics.